- media flighting
- рекл. периодичность размещения рекламы (показ одних и тех же рекламных роликов через определенные временные интервалы, напр., раз в два часа)See:
Англо-русский экономический словарь.
media flighting
Смотреть что такое "media flighting" в других словарях:
Flighting — is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are … Wikipedia
Flighting — An advertising scheduling strategy in which a business alternates between running a normal schedule of advertising and a complete cessation of all runs. A company may use a flighting strategy as a way to save on advertising costs, while relying… … Investment dictionary
Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Swan Song Records — infobox record label founded = 1974 closed = 1983 founder = Led Zeppelin Peter Grant distributor = Atlantic Records genre = Rock country = UKSwan Song Records was a record label launched by English rock group Led Zeppelin on May 10, 1974. It was… … Wikipedia
Mines Advisory Group — Type Non Governmental Organisation Industry Landmine relief Founded 1989 Headquarters … Wikipedia
